EPISODE 462: George couperthwait
George Couperthwait is one of those guys that everyone in skiing knows, likes, and respects. He's a visionary, who's ski industry life started in a van: going shop to shop, demo to demo, race to race...and he worked his way all the way up to the top of skiing With over 30 years working with brands like Rossignol and Stockli, George has taken his passion for sport and his love of product and weaved that into a world of building relationships and brands. It's an interesting peek behind the curtain with the brains behind the XXX and so much more.
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