Lance Hakker is a self-described “darkman” which makes him the perfect guest for a business episode. Lance makes things happen behind the scenes in the world of boardsports and you know what he has done, but you never hear his name. His resume speaks for itself though…from K2 to founding Ashbury and Videograss and then on to The Berrics and now Element, Lance has had some amazing gigs and shares the behind the scenes of it all. It’s another great listen and my second business podcast in a row with an identical twin!

Lance Hakker Show Notes:

3:00: Identical twin, childhood, and skateboarding

8:00: Snowboarding, Football and Nima

20:00: Sponsorship and Sims

24:30: Stanley: Get 30% off site wide with the code drinkfast

Evo: Get 20% off branded product with the code Powell20

22:45: Mike’s snowboarding, almost shooting with Whitey, and school

32:00: K2, his vision, and contests

44:00: 10 Barrel Brewery: Buy their beers, they support action sports more than anyone

45:00: Starting Asbury, building it, and Videograss

45:00: Skid Row, what happens with Ashbury and Videograss

64:00: The Berrics and Element