Dave Moe is the most unique, eclectic guest I’ve had on the podcast, and he and his brother may have had more of an impact on the sport of skiing than anyone else I’ve had on the show. The Moe’s started Powder Magazine, and Dave Moe was the gonzo journalist who traveled the world in the name of Powder. On the podcast, we talk about early Seattle skiing, his “Screw Loose” alter egos, founding Powder Magazine, sales, marketing, travel, and general weirdness. Jake Moe makes a couple of appearances to clear some things up on this history lesson of an episode.

Dave Moe Show Notes:

5:00: Screw Loose and Alter Egos: Abraham Lincoln, Tragic Johnson, Lambchop, and Captain Powder, and skiing in Seattle.

13:00: Skiing in Seattle, the idea for Powder Magazine, Jake on couch surfing, Sun Valley, and what did other media think of Powder?

20:00: Rollerblade: They invented inline skating and make the best skates on the planet.

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.

Elan Skis: Over 75 years of innovation that makes you better.

22:00: The magazine plan, what it costs, the reason Powder was a success in Jake’s mind, paying for the product, the sales strategy, covers, and travel

36:00: Stanley: Get 30% off site wide with the code winteriscoming

Peter Glenn Ski and Sports: Over 60 years of getting you out there.

Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products)

38:00: Hunter S Thompson influence, weird stuff, expense accounts, and selling Powder

43:00: How does Powder end for him, Spiritual Editor, Powder is coming back, and his Hall of Fame bid

47:00: Inappropriate Questions with Eric Sanford