Nick Sargent is the SIA President who moved the business and sold its key revenue generator, the SIA Tradeshow...but he’s so much more than that. Nick came up as a race tech on the World Cup, parlayed that into a gig managing Salomon’s Olympic efforts, then it was on to Burton before taking over at the SIA. These days, Nick is navigating some challenging waters, and we talk about his key moves, the OR Show, consumer shows he’s bought, and a lot more. Industry OG Chris Licata asks the Inappropriate Questions.

Nick Sargent Show Notes:

3:30: OR recap, growing up at Stowe, skiing, snowboarding, racing, and flunking out at Western State

12:30: Back to Western State, learning ski tuning, Dynastar Race Service, and landing a job at Salomon around the Olympics

25:00: Stanley: Get 30% off site wide with the code drinkfast

Peter Glenn Ski and Sports: Over 60 years of getting you out there

10 Barrel Brewery: Buy their beers; they support action sports more than anyone

27:15: Selling Burton, Jake Burton and his encouragement for the partnerships, and learning to snowboard in a couple of hours

35:00: Pottery Barn/Burton, digital product, how does the ball get rolling at the SIA, and moving the SIA

43:30: Rollerblade: Ski season may be over, but that feeling lasts all year with inline skating

Elan Skis: Over 75 years of innovation that makes you better

45:30: Are you the bad guy for moving the SIA, the loss of institutional knowledge, brand consolidation, and selling his revenue generator, the SIA Tradeshow, to OR

56:00: The pandemic and buying the BEWI Shows, selling his consumer Snowbound Festival before having one, and how does selling SIA to OR benefit Winter Sports?

63:00: What does the SIA do for paying members, and OR is moving back to SLC

74:00: Inappropriate Questions with Chris Licata