Mike Adams’s legendary 45-year career in snow business has come to an end. I was able to catch up with the man responsible for some of the most iconic products of our time during his last week in the industry. It’s a history lesson of the business from the man responsible for bringing the shaped ski to North America. The podcast talks about all things Moog, Molnar, Elan, Salomon, and Atomic. It’s another don’t miss business episode with a true snow sports legend.

Mike Adams Show Notes:

3:30: Salomon inline skates, his childhood and skiing racing

12:30: Pranks at Holderness; how does he get his Moog and Molnar jobs, Geze, president of Elan and the Montauk sales group

18:15: Stanley: Get 30% off sitewide with the code drinkfast

Peter Glenn Ski and Sports: Over 60 years of getting you out there

10 Barrel Brewery: Buy their beers; they support action sports more than anyone

27:15: Sidecut Extreme, bringing it to the US, the SCX takes over and pitching Salomon on the SCX

31:00: The X-Scream, the Snow-Blade, and the 1080

39:00: Rollerblade: Ski season may be over, but that feeling lasts all year with inline skating

Elan Skis: Over 75 years of innovation that makes you better

40:30: Salomon Snowboards, the Amer purchase, and bringing Atomic back to life

56:00: Overseeing Atomic and Salomon at the same time, new ownership, and going away from a portfolio management system the day Mike leaves