EPISODE 338: JOE JOHNSON

EPISODE 338: JOE JOHNSON

Joe Johnson has mastered the desk jokey hustle as he's gone from dream job to dream job. While he spends a lot of time at his Salomon desk, he's not chained to it. He's an industry dark man, a behind-the-scenes ideator of some innovative marketing campaigns by some of the biggest resorts and brands out there. On the podcast, we talk about his first passion, basketball, his incredible list of jobs:  tourism, resort, agency, and brand gigs, his near-death fall, and a lot more. It's the first business episode in a while, and Digi Dave Amirault asks the Inappropriate Questions.

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EPISODE 336: AZIKIWEE ANDERSON

EPISODE 336: AZIKIWEE ANDERSON

Azikiwee Anderson is so much more than the founder of Rize Up Bakery, San Francisco’s only Black-owned artisanal sourdough bakery. Sure, that’s what he does now, and it was born out of the social unrest that was going on in 2020, and it’s growing fast. But before Zeke was the face of the bakery, he was a pro inline skater, a company owner, an event organizer, and a judge at events like the X-Games and Gravity Games. He was the mature voice of reason in a sport that was way too young for its own good. On the podcast, we talk about growing up homeless and on welfare, his many unexpected after-school activities, finding skating, going pro, and so much more.

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EPISODE 335: JULIAN CARR PT. 2

EPISODE 335: JULIAN CARR PT. 2

Julian Carr is arguably the most interesting person in skiing. Between his gigantic airs that defy what is humanly possible, to his first of its kind in the US trail running events, The Cirque Series, to his Blake’s Bronco project, which landed him a deal with Ford, Julian has made a habit of turning his passions into his life’s work…both personally and professionally. In part 2 of the podcast, we discuss the details behind big air; the 210-footer in Engelberg, Parker Cook, asks the Inappropriate Questions.

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EPISODE 334: JULIAN CARR PT. 1

EPISODE 334: JULIAN CARR PT. 1

Julian Carr is one of those people with that calm, cool, and collected demeanor, seemingly all the time. And that’s exactly how Julian wants himself to be when he’s sending the world record cliff drops that he’s made a career out of. But Julian’s story isn’t what you would expect. On the podcast, we talk about his roof jumping club as a 7-year-old, getting into skiing in 8th grade, sports, fraternities, picking the brains of skiing legends, gigantic cliffs, and so much more. It’s another do not miss episode, and Rachael Burks asks the Inappropriate Questions

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EPISODE 331: DEREK TAYLOR

EPISODE 331: DEREK TAYLOR

Derek Taylor once held the most important job in ski media at a time when magazines dominated the media landscape. Derek was Editor in Chief of Powder Magazine, but before that, he was a “ski bum” in Crested Butte right about when Seth Morrison and the US Extremes came to town. In the early days, DT made ends meet by freelance writing for outfits like ESPN The Magazine, The Ski Journal, Freeskier, Outside, Bike Magazine, and more. Then he landed the dream job at Powder. On the podcast, we talk about his journey from college soccer player to dirtbag skier, the early days of Crested Butte, and the rise and fall of Powder Magazine. The Buena Vista Surf Club asks Inappropriate Questions.

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EPISODE 329: JASON BORGSTEDE PT. 2

EPISODE 329: JASON BORGSTEDE PT. 2

Jason Borgstede is an OG snowboarder who isn’t afraid to tell it how it is. While Burton kind of screwed him over, he has and still is making a huge impact in the sport of snowboarding. On the podcast, we talk about sponsorship, The US Open, X-Games, money, JB Deuce, his breakup with Jesse, founding Blue, and Gold AK, and the importance of building culture and community in snowboarding.

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EPISODE 328: JASON BORGSTEDE PT. 1

EPISODE 328: JASON BORGSTEDE PT. 1

Jason Borgstede is an OG snowboarder who did everything in snowboarding without having a pro model. While that’s a bummer, Jason is an X-Games Gold Medalist, he filmed with Mack Dawg, and he rode for the biggest brands in the sport…he did so much over his career that this is a two-parter. Jason wears his heart on his sleeve and in part 1, we talk about poker, living all over, finding skate and snow, sponsorship letters, getting on the Burton Factory Team, and much more. Mark Sullivan and Mike Arzt ask the Inappropriate Questions

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EPISODE 327: CHRIS JERARD

EPISODE 327: CHRIS JERARD

Chris Jerard is a mastermind when it comes to building things behind the scenes in the world of sliding on snow. A serial entrepreneur, Chris had a unique inspiration in high school that drove him to pursue his passions instead of opting for a safe law career. On the podcast, we talk about that inspiration, the beginnings of Freeskier Magazine, his perfectly timed pivot to digital, founding start-ups, and his current role as VP of Content Marketing for Outside. It’s a peak behind the curtain of some of the most influential media properties in the business.

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EPISODE 311: LHOTSE MERRIAM HAWK

EPISODE 311: LHOTSE MERRIAM HAWK

Lhotse Merriam Hawk's huge role in organizing the sport of big mountain skiing and beyond cannot be ignored or understated. As the Vice President of the International Freeskiers Association, an organization she helped co-found with Shane McConkey, she was a 1-woman band creating the infrastructure for the future of ski contests outside of what fell under FIS control. And go figure, this year, the crown jewel of big mountain freeride competitions, FIS, purchased the Freeride World Tour. Lhotse helps break down what this means and shares some stories about Shane McConkey, Seth Morrison, Tony Hawk, and more.

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EPISODE 310: MIKE POWELL

EPISODE 310: MIKE POWELL

It’s part 2 with me, your host Mike Powell. I’m going to end the year catching you up on my life and times and a lot of industry talk with the founder of the High Fives Foundation, Roy Tuscany. Topics include Tanner Hall, Gus Kenworthy, best podcasts, worst podcasts, what’s happening in snow media, who’s doing it best, and so much more. It’s a fun holiday and birthday episode with a great friend.

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EPISODE 307: PETER LINE

EPISODE 307: PETER LINE

Peter Line is the legendary snowboarder responsible for the iconic Four Square and Forum brands. While these brands had a huge impact, they were rider owned, and having an impact and success, in the long run, isn’t the same thing. Eventually, Burton Saved the brands from going under, ran them for a decade, and then shut them down. Ten years after that, Peter Line, Jeremy Jones, and Mack Dawg are back to re-boot the brand, and Peter and I take a deep dive into all things Forum and much more. Sean Tedore asks the Inappropriate Questions.

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EPISODE 306: PETE MORAN

EPISODE 306: PETE MORAN

Pete Moran has been a lot of things: ski instructor, snowshoe mountain marketing manager, 'People Magazine's "Most Eligible Bachelor," Red Bull marketing manager, agent, and entrepreneur. But really, Pete is a people person, and his natural ability to build relationships has helped him create an incredible life. On the podcast, we talk about all of the above and some great athlete stories revolving around Shane McConkey, Kasey Keller, and Marshawn Lynch. Recording episodes with my good friends are always fun.

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EPISODE 304: CHRIS BERESFORD

EPISODE 304: CHRIS BERESFORD

Chris Beresford’s young life was tough; he lost his mom young, then he’s raised by an alcoholic dad, then the family loses everything, and at the age of 13, Chris is responsible for things like his own food. While things could have turned dark, Chris didn’t end up dancing on stage 3; he was on the podium at all his moto races and then found family and community through snowboarding. At 20, he landed a gig at High Cascade Snowboard Camp, and from there came sponsorship and the creation of his brand Dang Shades. This one is a rags-to-riches story of perseverance. Scott Stevens asks the Inappropriate Questions

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EPISODE 302: DAVEY SMIDT

EPISODE 302: DAVEY SMIDT

Davey Smidt is a chameleon; he’s a nice Jewish boy who’s god given gift is being an amazing communicator. Davey is just as comfortable talking to Travis Rice as he is a CEO, a professor, an intern, and a kid at the skatepark. He’s one of those people that gets along with everyone, and while nice guys finish last, that’s not the case with Davey. On the podcast, we talk about his South African roots, his Bar-Mitzvah, his college years, and the dream jobs he’s had at Monster and GoPro. This is a fun business episode, and Jaimeson Keegan asks the Inappropriate Questions.

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EPISODE 301: BRUCE EDGERLY

EPISODE 301: BRUCE EDGERLY

Bruce Edgerly or “Edge” as he’s fondly known is one of the only ski entrepreneurs I know to sell his company, get rich, and still be involved in the day-to-day of the business. I haven’t had anyone on the podcast with that type of story and Edge is also the only Ivy League guy I’ve had on the show. But Edge is just a dirtbag kayaker and skier who parlayed the contacts he made while writing for Powder Magazine and Larry Flint into a guerilla marketing machine that would drive the company he and his partner started, BCA, to the forefront of the industry. This is the ski version of the Steve Jobs story…but with a lot more personality. Steve Christie asks Inappropriate Questions, and they are awesome.

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EPISODE 297: MIKE "STYK" STYSKAL

EPISODE 297: MIKE "STYK" STYSKAL

Mike Styskal, aka Styk, has lived his life as a creative force in snowboard design, but Styk is so much more than that. He's one of those people that exudes effortless cool: he always has a different unique look, and his sense of style is always on point. It's a characteristic that helped this Nebraska farm boy go from the small-town USA to the progressive city of Seattle and thrive. On the podcast, we talk about Nebraska, Burning Bush Studios, Ride, China, trouble, Draplin, and so much more. If you like business episodes, don't miss this one.

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EPISODE 294: ETHAN STONE FORTIER

EPISODE 294: ETHAN STONE FORTIER

Ethan Stone Fortier is a force in the world of snowboard media. He’s one of the hosts of the wildly successful Bomb Hole Podcast, he’s been a snowboard photographer for over 20 years, and he’s personally responsible for one of the more iconic brands in snowboard history, Tech Nine. On the podcast, we talk all things Bomb Hole, coming up in Vermont, the VTSP, starting brands, working with investors, the business behind the photography, and much more. Chris Grenier asks the Inappropriate Questions

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EPISODE 287: MIKE ADAMS

EPISODE 287: MIKE ADAMS

Mike Adams’s legendary 45-year career in snow business has come to an end. I was able to catch up with the man responsible for some of the most iconic products of our time during his last week in the industry. It’s a history lesson of the business from the man responsible for bringing the shaped ski to North America. The podcast talks about all things Moog, Molnar, Elan, Salomon, and Atomic. It’s another don’t miss business episode with a true snow sports legend.

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EPISODE 286: NICK SARGENT

EPISODE 286: NICK SARGENT

Nick Sargent is the SIA President who moved the business and sold its key revenue generator, the SIA Tradeshow...but he’s so much more than that. Nick came up as a race tech on the World Cup, parlayed that into a gig managing Salomon’s Olympic efforts, then it was on to Burton before taking over at the SIA. These days, Nick is navigating some challenging waters, and we talk about his key moves, the OR Show, consumer shows he’s bought, and a lot more. Industry OG Chris Licata asks the Inappropriate Questions.

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EPISODE 282: GABE SCHRODER

EPISODE 282: GABE SCHRODER

Gabe Schroder is the most passionate behind-the-scenes player I know in snow business. While he’s always been a talented marketer, he’s really made his money over the years through building relationships and spreading his stoke for the love of skiing to the masses. Between his jobs with Powder Magazine, Smith Optics, and Dakine, Gabe has made a career out of working with the best athletes in the world, but more importantly, chasing Powder with them.

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