EPISODE 213: TROY MICHELS
/Troy Michels has spent 2 decades behind the scenes in the world of action sports working with the endemic and non-endemic brands who make things happen in sport. Born and raised in the Midwest, Troy has always been a go-getter and we talk about how he quit snowboarding to ski, landed an internship with America’s ski brand, and parleyed that to jobs with Universal, Aspen, and Target before starting his own thing over at Resqwater. We talk about the players, the events, the activations, and more on the podcast.
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