Matty Benedetto owes everything he has today to the ski industry. This self-described Evil Genius is the master of his domain through his internet property, Unnecessary Inventions but his roots in action sports started as a kid on the message boards of newschoolers.com. From there he started a brand that would become an underground success in the ski world, had a life changing injury, came out, became successful and then organically became a budding TikTok star. It’s a great podcast with an interesting dude….

Matty Benedetto Show Notes:

3:00: Unnecessary Inventions, Mr. Beast challenge, and David Dobrick

16:00: Growing up in NY, skiing, newschoolers.com and EC Headwear

25:30: Stanley: Get 30% off site wide with the code drinkfast

10 Barrel Brewery: Buy their beers, they support action sports more than anyone

27:30: Making things in China, St. Michaels, and building the EC Brand

33:00: Marketing spends, the injury, and coming out

43:00: COAL Headwear Use the code powell15 for 15% off

Peter Glenn Ski and Sport

44:00: Re-branding EC to Eastern Collective, killing it with iPhone wires and Sondre Travel

50:00: Unnecessary Inventions creation, growing it, monetizing it and Trump v. TikTok

58:30: Inappropriate Questions with Evan Williams